Miami Vice is back!
The Miami Heat announced Thursday that they will wear the original Vice jerseys from the 2017-18 season for the remainder of the 2024-25 season at home, starting Friday, Jan. 17, against the Denver Nuggets.
“We have been working with the NBA and with Nike for a number of years to try to make this happen,” Michael McCullough, Heat executive vice president and chief marketing officer, said via release. “We are the only team that is going to be bringing another uniform for the rest of this season. This is not a full league initiative. This is the Miami Heat standing alone and bringing back this fan favorite uniform for the remainder of the 2024-25 season.”
The Heat will also bring back their Vice court for Vice home games for the rest of the season. They are expected to wear the White Vice uniforms 20 times this season.
According to Heat insider Ethan Skolnick from the Five Reasons Sports Network, the Heat have been working with Nike for two years to bring these back.
The Heat debuted Miami Vice in 2017-18, lasting four seasons. They launched the black Vice uniforms in 2018-19, blue Vice in 2019-20 and the “cotton candy” Vice in 2020-21, the last iteration.
More than half of the 440K jerseys that Miami has sold since its debut have been Vice jerseys, which have generated over $25 million in revenue. They also sold over $40 million in additional Vice merchandise, making up nearly half of their total revenue over that span.
No more of the shameless “Heat Culture” jerseys that failed to represent the on-court product each of the last two seasons. Now, there’s an original Miami spice to the uniform, adding a fun and unique way to connect fans with the on-court product and the organization’s brand.
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This is a breaking news story. Stay tuned for updates.
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The first move to top 4 seed. It all starts with the Vice jerseys 😉